Like so many other Girl Guides of Canada-Guides du Canada programs the National Service Project: EmPOWERing Girls strives to show Canadian girls that they have a voice and the power to change the world around them. But are the great efforts of our women Guiders and female role models being undermined by popular culture? Last week, as the world celebrated the establishment of UN Women as a voice for women and girls around the world, actress Geena Davis took the opportunity to speak out about gender stereotypes in the entertainment industry.
“Gender stereotypes remain deeply entrenched in today’s entertainment and there has been no significant progress over the last 20 years,” Davis said at a gala at the UN headquarters pointing out that currently there is one female character for every three males in films and TV dramas. “Our research shows that from 2006 to 2009 not one female character was depicted in family films in the field of science, as a business leader, in the law profession or in politics.” “What message are we sending to girls if there are so few female characters? If the characters are devalued, stereotyped, sidelined or simply not there at all” Davis asks. “And what message are boys taking in about the importance, value and worth of girls?”.
How do we counteract the messages girls receive from popular culture?
By Nisha, GGC staff
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